Academic & Professional Rigor

Learning applied, not just completed.

Every course and specialization I have undertaken is actively put to work in real client strategies and campaign execution.

Flagship Specialization

Digital Marketing Specialization

Issued by University of Illinois Urbana-Champaign • Completed

Completed (7 of 7 Completed)

Rigorous 7-course academic specialization analyzing consumer behavior, digital platforms, omnichannel customer engagement, and AI-driven personalized marketing strategies.

Curriculum Breakdown (7 Courses)

01The Digital Marketing Revolution
Completed
02Marketing in a Digital World
Completed
03Digital Marketing: Customer Engagement Strategy
Completed
04Digital Marketing: Platforms, Data, and Technologies
Completed
05Digital Marketing Strategy: Navigating Emerging Media and AI
Completed
06Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed
07Digital Marketing Capstone
Completed
Core Skills Mastered
Consumer Behavior AnalysisAI-Personalized MarketingOmnichannel StrategyMarketing Analytics & DataCustomer Journey Mapping
GoogleCompleted

Google UX Design Professional Certificate

Foundational certification covering user-centered design principles, wireframing, high-fidelity prototyping, usability research, and accessibility standards.

Skills
User Research & Empathy MappingUsability TestingFigma & High-Fidelity PrototypingInformation Architecture
University of California San Diego (UC San Diego)Completed

Interaction Design Specialization Certificate

Specialized program covering interaction mechanics, user engagement loops, feedback systems, and human-computer interface design.

Skills
Interaction ArchitectureDesign HeuristicsCognitive Psychology in UXRapid Prototyping

Bachelor of Science in Computer Science (BS CS)

Virtual University of Pakistan • Sep 2023 – Present (In Progress)

Software engineering principles, data structures, algorithms, and web technologies.

In Progress